Scope
For this project I had to work with a client to create new advertising for their upcoming festival. Some deliverables included a new volunteer t-shirt design, navigational banners, mainstage schedule, save the date poster and a social media post. The client is a non-profit in Fairfax called Old Town Fairfax Business Associates. Apart from creating these advertisements, I also had to set up scheduled appointments to discuss the overview of the project as well as feedback. After I created everything I had to present the work to the client and submit the deliverables.
For this project I had to work with a client to create new advertising for their upcoming festival. Some deliverables included a new volunteer t-shirt design, navigational banners, mainstage schedule, save the date poster and a social media post. The client is a non-profit in Fairfax called Old Town Fairfax Business Associates. Apart from creating these advertisements, I also had to set up scheduled appointments to discuss the overview of the project as well as feedback. After I created everything I had to present the work to the client and submit the deliverables.
Solution
When I initially interviewed the client, I was sure to listen carefully on what they requested and asked follow-up questions. I also did a lot of research into the various Asian cultures that populate the Fairfax region. With this in mind I created my concept of working with Asian textiles. I showcased and illustrated a variety of options throughout my collateral.
When I initially interviewed the client, I was sure to listen carefully on what they requested and asked follow-up questions. I also did a lot of research into the various Asian cultures that populate the Fairfax region. With this in mind I created my concept of working with Asian textiles. I showcased and illustrated a variety of options throughout my collateral.
Results/Learnings
Something very important to consider in this project was to ensure proper representation of each culture without any stereotypes. In the process of my research, I discovered a lot of mis-representation of cultures and an excessive use of the colors red and yellow. There is majority of icons and symbolism I saw were centered around East Asian culture regardless of the types of Asian representation. I was sure to avoid this, and the client was very appreciative with my conscious design choices.
Something very important to consider in this project was to ensure proper representation of each culture without any stereotypes. In the process of my research, I discovered a lot of mis-representation of cultures and an excessive use of the colors red and yellow. There is majority of icons and symbolism I saw were centered around East Asian culture regardless of the types of Asian representation. I was sure to avoid this, and the client was very appreciative with my conscious design choices.
Save the Date Ad
Stage Banner
Directional Signage - Asian Heritage Banner
Directional Signage - Food Vendors Banner
Directional Signage - General Vendors Banner
Directional Signage - Volunteer Check-In Banner
Motion Graphic Social Media Post- Get Involved
